Concept
The Willowwacks is an indie folk band based in St. Augustine Florida.
Willowwacks definition: A wooded, uninhabited area. They identify with indie, DIY, travel, and camping culture. In the spirit of this, the logo and other elements will be hand drawn/ handmade.
Target
The target audience includes those involved in indie folk culture. As well as those involved in the “do it yourself” and camping/traveler lifestyles.
Solution
Logo reflects the exact definition of the term “Willowwacks”. CD packaging and business card will be made of organic and earthy material. Website to display shows, news, tracks, & music videos. Business cards for easy contact and self promotion and finally posters to promote shows at local venues.
