What to Expect

3 Steps to Good Design

concept 

Hi! Hello! Let's get to know one another. At this stage, I’m focused on learning as much as I can about you, your project, your customers, your vision, and the specific requirements you have for the project. This part of the process also serves as a means to developing lines of communication and building a foundation for a successful project. 

Target

It's time to narrow our focus and hit the bullseye! At this point, I have gathered all concepts, ideas, requirements and data. It's time to get designing! As they say, this is where the magic happens. My years of experience has taught me that that the design process is some combination of training, experience, innate creativity (Thanks Mom & Dad!) and just plain old luck. During this process both client and designer must be prepared for the challenges ahead. 

Solution

Whew! We made it! Your final design is here. It's clear, concise, efficient, and well designed! It's perfect except for that one little... This is the point that all designers fear. It can be easy for a project to spiral to the point where all the "minor" changes begin to add up into ball of disjointed design and frustration on both sides. It's true, that a major part of being a good designer is listening to the needs of the client, but a part of being a good client is trusting the professional knowledge and experience of your designer to ensure you have the most quality product that is up to industry standards.

Communication

Effective communication is fundamental to everything I do. As with every conversation, there are two currents, equally important: the expression of ideas outward and the reception and understanding of ideas inward. I understand how to articulate ideas clearly in terms that are both simple and meaningful. In conversation and meetings, I work to be an engaged and open listener and I try not to impose an agenda.

Collaboration

I love and appreciate the involvement of clients in projects. Their feedback and enthusiasm power what I do. What brings me joy is good design and the impact that it can have on the trajectory of a business.

Transparency

I want the working process to be as open to the client as possible. To accomplish this, all my projects, no matter how small, are managed through weekly reports that give you a snapshot  of how the project has progressed.

Availability

I am consistently available by email and I try to answer any emails within 24 hours.